about me

My name is Gonzalo Rodríguez and my main areas of interest are game design and game marketing. I graduated in 2024 with a degree in Video Game Design from Universidad Francisco de Vitoria in Madrid.

Alongside my university studies, I have also trained independently in different areas of game design using resources such as The Level Design Book, the tutorials and work of Tommy Norberg, and courses by game designer Julián Serravalli, which helped me deepen my understanding of level design, player experience and interactive systems.

Currently, I am expanding my knowledge through the Master in Marketing, Communication and Production for Video Games at Voxel School in collaboration with PlayStation Talents. This program focuses on the strategic side of the industry, exploring how games are positioned, communicated and brought to players.

During both my degree and the master’s program, I have worked on several case studies related to game marketing and production, including projects focused on audience analysis, indie game positioning and marketing strategies for game launches.

As part of the master’s program, I am currently working on a video game project called Micronova, developed by a team of 18 people. In this project, I contribute to production tasks and marketing planning, helping with development organization and the communication strategy of the game.

In addition to my work in game design, I also have a background in music studies, which has helped me understand the role of sound in interactive experiences. I also completed a Music Production course at Microfusa Madrid, working with tools such as Ableton Live and FMOD and applying them to sound design for interactive projects.

I have also lived in the United States and Ireland, experiences that helped me develop an advanced level of English and the ability to work in international environments.